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Marketing Retainer · 30hr Minimum · UK-Based

Spending on marketing, getting nothing back?

We audit what's broken, build proper tracking, and run your channels as one connected strategy — with reporting that tells you exactly what's generating revenue.

SQ AE EG KC
Trusted by growing businesses across the UK
Staffordshire-based, working UK-wide
encapsulate.co.uk — campaign dashboard
Live
Post-setup · active client averages
SEO
+82%
Google Ads
−44% CPA
Email
34% OR
Paid Social
+3.2×
3×Lead volume
44%Cost / lead
30hr
minimum
Retainer
Scroll
0×
average lead volume increase after full setup
0%
average cost per lead reduction post rebuild
0
days to live dashboard and full tracking
30hr min.
rolling monthly retainer, no lock-in
The real problem

Not short of activity.
Short of results.

Most marketing problems aren't about effort or spend. They're about structure — channels without proper tracking, budget without attribution, reports that can't answer the only question that matters: is this making money?

01

Budget going out. No idea what's coming back.

No attribution

You're spending on Google Ads, SEO, possibly social. When someone asks where your leads actually come from, there's no clean answer. Conversion tracking is broken or absent, attribution is guesswork, and every month's spend feels like a bet rather than an investment you can measure.

02

Channels active. All going in different directions.

Disconnected

SEO, ads, email — running separately, sharing no data or strategy. Messaging inconsistent, targeting overlapping, nothing compounds. Three channels, the output of one — because none of them are connected to the same pipeline or commercial goal.

03

Monthly reports. None of them useful.

Vanity metrics

Impressions. Sessions. CTR. All delivered reliably, none of it connected to revenue. Vanity metrics don't just fail to help — they actively mask poor performance and give everyone an excuse to keep billing without results.

How we fix it

Audit first. Build it properly. Report what matters.

We don't run a single channel until we understand what's happening. And we don't call it done until your reporting connects activity to revenue. Most wasted marketing budget comes from skipping the foundation. We never skip it.

Step 01
Weeks 1–2
🔍

Audit & Diagnose

We pull apart your current setup — tracking, campaign structure, channel performance, spend allocation. We find where budget is wasted and where there's untapped value before anything changes.

Root causes, not symptoms
Step 02
Weeks 2–4
⚙️

Set Up & Overhaul

Proper conversion tracking across every channel. Campaigns rebuilt around what converts. A live reporting dashboard within 30 days. A strategy aligned to commercial outcomes, not channel vanity.

Foundation before channels
Step 03
Ongoing
📈

Run & Report Honestly

Monthly execution with real optimisation, not set-and-forget. Monthly reports showing leads, cost per lead, what changed, what's next. No impressions charts. No filler.

Results, not activity
A real client journey

From spiralling spend to a system that compounds.

8 steps. Anonymised. Every outcome real. Tap any card for the detail.

Anonymised · Real outcomes
Context
Strategy & Audit
CRO & Tracking
Web & SEO
Email & Nurture
Growth
Not ready to bounce yet?

Let's look at what's leaking budget before another month goes by.

A quick enquiry gives us the context to review what's broken, what to fix first, and whether our retainer model is the right fit for your business.

What we run

Every channel. Connected. Measured.

Mix and match from what you actually need. All built on the same foundation — proper tracking, clean setup, reporting that connects back to revenue.

Organic Growth 🔍
Search Engine Optimisation
Technical SEO, content strategy and authority building that compounds. Tracked back to enquiries and revenue — not just rankings that look good in a deck.
Technical SEOContent StrategyLocal SEOLink BuildingCore Web Vitals
Paid Search & Display
Google Ads Management
Campaign setup, tracking and continuous optimisation. Every penny tracked from click to close — rebuilt around what converts, not what inflates the clicks chart.
SearchDisplayRemarketingShoppingConversion Tracking
Brand & Creative 🎨
Design & Creative
Ad creative, landing pages, email templates and brand collateral — in-house. Consistent, conversion-focused, no separate design agency adding lag.
Ad CreativeLanding PagesBrand AssetsEmail Design
Data 📡
Tracking & Analytics
GA4, Tag Manager, conversion events — set up properly so your data is clean from day one.
Technical 💻
Web Dev
Landing pages, CRO fixes, speed work — in-house and fast.
Starting from 30 hours / month

Rolling monthly · 30 days' notice · No lock-in contracts
Rate confirmed on scope discussion

Flexible from 30 hours. Built around what you actually need.

30hr minimum covers a focused channel mix with reporting and strategy. More complex setups typically sit at 45–60 hours. You see exactly where every hour goes, every month — no surprises, no scope creep.

Starter 30 hours / month
Focused
One primary channel (SEO or Google Ads)
Tracking setup + live reporting dashboard
Monthly strategy session
Direct Slack / email access
Growth 45 hours / month
Most common
2–3 channels running together
Email + paid media + landing pages
Weekly dashboard, monthly deep report
Creative and design included
Scale 60 hours / month
Full service
Full channel stack — SEO, ads, email, social
Design, web dev and CRO included
Priority access + faster turnaround
Bi-weekly strategy sessions
Results & what clients say

Numbers from clients we've properly set up.
In their own words.

~12 leads / month
Lead volume increase
After 90 days
Average across active clients post full channel setup.
~£68 avg CPA
44% Cost per lead reduction
Post Google Ads rebuild
After campaign restructure and proper conversion tracking deployment.
Flat or declining organic
+82% Organic traffic growth
SEO clients · 6-month avg
Tracked through to enquiries, not just session counts.
★★★★★

"Under Wayne's leadership, they deliver customised digital marketing strategies that bring measurable results, including increased website traffic, stronger lead generation, and improved revenue."

GB
Gaurav Bajaj
B2B Services
★★★★★

"A group of experienced developers and marketers who understand what you want and do whatever they can to deliver the best service possible. Absolutely brilliant people and service."

HR
Hamid Rajabi
Marketing Manager
★★★★★

"They also do all of our SEO work and paid campaigns for social media. We have been very impressed with how professional and efficient they are. I would highly recommend."

AH
Aaron Hartman
Director
Ready to see what's actually working?

Tell us what’s not working.
We’ll tell you what to fix first.

Your details
Share a few details about your current setup, channels, and where performance feels stuck. We’ll review it and come back with the clearest next step for your marketing retainer.
required
No hard sell. Just enough context for us to give you a clear and honest next step.